A Question About The Case Study

Student K asked us:

i was reading the case study of apple inc. and was trying to figure out where to fit this situation in the rosenhead matrix. i am between changing minds or influencing strategies. can u please answer this question. i dont believe it would be inappropriate given i ask it before the exams.

I'm very sorry - but it would be highly inappropriate for me or Gillian to enter into any discussion about the exam case study. We could potentially be giving away answers to the questions. Sorry - can't help! I suggest contact a course colleague and discuss with them. It's perfectly ok for you all to discuss the issues amongst yourselves (although not in the exam room once the exam has started, of course!)

Revision Materials

As promised here are my slides and some examiners answers to a selection of old exam questions.

Update on 27th April: we now have Gillian's materials and we've added them to the link above also.

Good luck with your revision!

Referencing in the Exams

Anonymous asked us:

Exam referencing: Hi, could you let us know what you expect for referencing in the exam. Do we have to remember any authors names we cite and the year the work was published? What if we take something from the lecture notes such as diagrams or numbers?

We don't expect you to provide detailed references nor citations under exam conditions, including authors and our own handouts. However, you should know who devised a particular framework or theory so, for example, if a question asks you about Distinctive Capabilities (Kay) or Nonaka and Takeuchi's Invention to Innovation framework - you know which framework / theory to discuss in your anwer (i.e. you pick the right one).